Labelling Instructions for GPSR Compliance

Under the GPSR, products sold in the EU must include clear and accessible product safety information to ensure compliance and protect consumers.

What Information Should Be Included for GPSR Compliance

Introduction
Consumers must have access to GPSR information and safety warnings both before and after purchase. Below is a detailed breakdown of the key information required to ensure compliance.

Before the Purchase: Online Display Requirements

1. Manufacturer Contact Information

• Name, address, and contact details of the manufacturer.

• Important: This must serve as the primary contact for consumers. The EU Authorised Representative will only redirect consumer requests to the manufacturer.

2. EU Authorised Representative Information (for manufacturers outside the EU)

• Name, address, and contact details of the EU Authorised Representative.
  Example: Easy Access System Europe - Mustamäe tee 50, 10621 Tallinn, Estonia, gpsr.requests@easproject.com

3. Safety Warnings (if applicable)

• Include clear instructions to prevent risks associated with the product.
  Example: “Keep away from small children—choking hazard.”

4. Language Requirements

• Safety warning information must be provided in the local language(s) of the sales market.

How to Display Online Information

• Manufacturer and Authorised Representative details can be added directly to product page. You can also add the information to a Terms and Conditions page under the header EU Safety Information - if you do so, include a direct link to this section on every product page.

• Safety warnings, if applicable, must be visible directly on the product page itself.

After the Purchase: GPSR Labelling Requirements

The GPSR allows flexibility in how product information is displayed physically. Not all information needs to be attached directly to the product, but it must be included with the product after purchase. The GPSR label, sticker, guide or similar must include the Manufacturer details, Authorised Representative details and Safety Warnings. Safety warnings must be provided physically, not as a QR code.

Key Placement Guidelines by Product Type

Books

• Choose one of the following:

  • Print the information on the inside the book or back cover (recommended).

  • Include it in the packaging or as a note inside the delivery package.

Clothing

• Choose one of the following:

  • Add the information to a sewn-in label.

  • Use a hang tag or string-attached label.

  • Print the details on packaging or provide them in a note inside the delivery package.

Electronics

• Choose one of the following:

  • Print labels directly on the product or its packaging.

  • Use a sticker with the required information.

• You can Provide a QR code linking to authorised representative details.

Small Items (e.g., Accessories)

• Choose one of the following:

  • Add the information to the outer packaging or attach it to a small tag.

  • Include a note with the required information in the delivery package.

Key Tip: The goal is to make the information accessible and durable. For long-lasting visibility, use sewn-in labels, stickers, or printed details that withstand regular use.

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Examples of GPSR-Compliant Labelling

Clothing Label example:

Electronics Label example:

Book Label example: