Under the EU General Product Safety Regulation (GPSR), products sold in the EU must include clear and accessible product safety information to protect consumers and ensure compliance. The UK will introduce a similar framework (UK GPSR), so the same approach will soon apply there as well.
What Information Should Be Included for GPSR Compliance
Introduction
Consumers must have access to GPSR information and safety warnings both before purchase (online) and after purchase (on the product, its packaging, or accompanying materials). Below is a breakdown of the key requirements.
Before the Purchase: Online Display Requirements
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EU Authorised Representative Information (for manufacturers outside the EU)
Must include name, address, and contact details.Example:
Easy Access System Europe – Mustamäe tee 50, 10621 Tallinn, Estonia, easproject.com, +372 5696 8939, gpsr.requests@easproject.com -
Safety Warnings (if applicable)
Clear instructions to prevent risks.Example:
“Keep away from small children — choking hazard.” -
Instructions on Adding GPSR Details
How to add GPSR details to Shopify
How to add GPSR details to other online stores
How to add GPSR details to Amazon
How to add GPSR details to eBay
How to add GPSR details to Etsy
After the Purchase: GPSR Labelling Requirements
Not all information must be attached directly to the product, but it must be provided physically with the product (e.g. label, sticker, hang tag, or printed note).
The label must include:
Manufacturer details
Authorised Representative details
Product-specific safety warnings
⚠️ Safety warnings must be physically provided — QR codes alone are not sufficient.
Key Placement Guidelines by Product Type
Books
Print inside the book or on the back cover (recommended), or
Include a printed note inside the delivery package.
Clothing
Sewn-in label, or
Hang tag/string-attached label, or
Printed on packaging or enclosed as a note.
Electronics
Print directly on product or packaging, or
Use a sticker, or
Include a printed note inside packaging.
Small Items (e.g., Accessories)
Add to outer packaging or a small tag, or
Include a printed note in the delivery package.
Examples of GPSR-Compliant Labelling
Clothing Example
Manufacturer: Example Fashion, New York, USA
EU Authorised Representative: Easy Access System Europe – Mustamäe tee 50, 10621 Tallinn, Estonia, easproject.com, gpsr.requests@easproject.com
Care Instructions: Machine wash cold. Do not bleach. Iron low.
Electronics Example
Manufacturer: DEF Electronics, Shenzhen, China
EU Authorised Representative: Easy Access System Europe – Mustamäe tee 50, 10621 Tallinn, Estonia, easproject.com, gpsr.requests@easproject.com
Warning: For indoor use only. Keep away from water.
Book Example
Publisher: GHI Publishing, London, United Kingdom
EU Authorised Representative: Easy Access System Europe – Mustamäe tee 50, 10621 Tallinn, Estonia, easproject.com, gpsr.requests@easproject.com
Common Mistakes to Avoid
Missing manufacturer or EU representative details
Omitting required safety warnings or instructions
Need Help?
For assistance with GPSR compliance labels, translations, or design checks, contact us at gpsr@easproject.com.
EAS makes EU & UK GPSR compliance effortless for businesses worldwide.