I am selling to EU through my own online store, what should I do to be VAT compliant?

To start with please consult your accountant! You should make sure your accounting produces relevant and accurate Business Information.

Then talk to EAS and we will map your VAT liabilities. Liabilities depend on where you are incorporated, whether it is an EU or non-EU country. Second, where you are storing or are going to store goods also affects liabilities.

The rule of thumb is, that it is someone who is VAT liable. Selling from within the EU the seller is always VAT liable. Delivering from outside of the EU either you, the seller or the end-customer is VAT liable. Leaving liabilities to end-customer is just simply poor customer service, that is something we highly discourage. Use IOSS for below 150€ sales and find a logistics partner who can provide you with a reliable Delivery Duty Paid solution.

But do talk to us, we know VAT. You don’t want surprises with obligations!